Certificate: Marketing Core

The six courses in our Core certificate give you a comprehensive overview of career concentrations in the field. For example:

• In Integrated Marketing Communications, you'll learn to integrate and manage simultaneous campaigns through a combination of online marketing channels - including interactive marketing campaigns, search engine optimization, pay-per-click, affiliate, e-mail and banner advertising and traditional offline marketing channels, such as newspapers, magazines, direct mail, radio and
  television.
  
• In Marketing Principles and Practices, you'll become more familiar with the core marketing activities of market research, consumer behavior, product management, supply chain management and integrated marketing communications and analyze them for a comprehensive understanding for market management.
  
• Product Management deals with the planning and marketing of a new or existing product or product line at all stages of the product lifecycle. Topics include marketing planning, category attractiveness, competitor and customer analysis, market potential and forecasting, product strategy, and marketing mix decisions.
  
• Pricing is the process of applying prices to product or service offerings that will be profitable, enticing, and competitive. Topics covered include tactical pricing, pricing strategy, value creation, price structure, price and value communication, costs, pricing over the product life cycle and price and value measurement.
  
• Marketing Channels provides a broad understanding of how to create the best marketing channel(s) based upon management objectives. Topics include coordination and collaboration with channel partners, such as suppliers, wholesalers, retailers, selling agents, third-party service providers, and customers
  
• Brand Identity examines methods used by easily recognized brands and what those organizations do to maintain their brand.

Baruch College, based in New York, is the largest public business school in the U.S. and is committed to providing top-notch training by industry leaders. Certificates in Baruch's Continuing and Professional Studies division offer:

• Courses taught by experts in the field, based on real-world challenges and successes
  
• Flexible scheduling
  
• Diverse courses designed for working professionals who want to advance their careers
  

NOTE: Once you have purchased a certificate, please do not register for the individual classes online. Call 646-312-5000 to schedule your appointment with an enrollment advisor. You will register for the individual classes in your certificate through an enrollment advisor.