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Create a complete design identity for a Specialty Food retail store à la Dean & DeLuca / Citarella. From initial creative concepts to printed pieces, you will deal with the evolution of a company's image from logotype/mark through stationery, shopping bag, package design, exterior signage & vehicle application. With a strong emphasis on color and typography, you will develop 2-D and 3-D comps with immediate psychological impact. This great portfolio piece will showcase your multi-faceted self!
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This course will cover creating graphics for the web and for print and the uses of different file formats, image editing and manipulation tools, filters, layers, gradients, masks and brushes, seamless tile-able images, custom brushes, fonts, and stamp and clone tools, as well as image retouching techniques.[]
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Adobe Illustrator CS6 is a vector-based image creation software used in illustration, technical drawing, animation, special effects, logo and T-shirt design and motion graphics. Topics include Bezier curves, color and gradients, dynamic type and gradient mesh tool, live trace, live paint, creating custom workspaces, control palette and integration with the rest of the Adobe Creative Suite.
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This software is much easier to use and is more powerful than Quark Xpress. Cover all of the basic layout tools, text, and graphics manipulation, drawing tools (Bezier curves), color management, style sheets, master pages, hyphenation, libraries, indexing, book creation and typography controls. Also to be addressed are the preparation of files for print production, color profiles and modes, workspaces and exporting to Adobe PDF file format for distribution on the web or by other electronic means.
Pre-requisite: Adobe Photoshop and Adobe Illustrator
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This course will cover creating and choosing fonts, sizes, and colors; incorporating text and illustrations; avoiding common mistakes in text usage and common rules. The course will look at the history of typography and students will learn about the anatomy behind the fonts. Emphasis will be placed on using the correct font for the correct application, readability and scalability. The course will teach students about using licensed fonts in their projects, how to create their own fonts and how to market that font to other graphic designers.
Recommended Prerequisites: Adobe Illustrator (CGI0002)
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Understand primary, secondary, tertiary, and analogous colors, and how they fit into the complementary color circle. Learn about hue, value, and intensity and how these terms translate to the Adobe suite of graphic design software. Students will work from digital color palettes, mix acrylic paints to see how colors affect each other and explore how color in professional printing applies to the traditional methods of color theory.
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Designed for those individuals who already have some experience with Photoshop, this advanced course will cover masking and silhouetting, working with custom brushes to create more natural-looking illustrations, and sharpening and retouching photographs to achieve desired effects. These topics complement the lessons of our preliminary Photoshop course, CGI0001.
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